'Two Sides of the Story'
Carers UK & British Gas
Two Sides of the Story shines a light on the silent struggles of the UK's 6.5 million unpaid carers. The film, which kicked off our #ShareThatYouCare campaign, was originally only intended for social. But the client loved the work so much they also decided to run it in cinemas nationwide. It quickly became the most successful social campaign British Gas has ever run.
Directed by David Stoddart through Dark Energy.
creative team
Cannes Lions
Cannes Lions Gold x 9
Cannes Lion Silver x 3
Cannes Lion Bronze x 4
Cannes Lions Shortlist x 2
Campaign
Campaign BIG Gold x 6
Campaign BIG Paul Arden Award
Campaign BIG shortlist x 2
Campaign Top 10 Outdoor Ads 2022, no.2
Campaign Pick of the Week
Campaign Ad of the Day x 2
Creative Circle
Creative Circle Gold x 8
Creative Circle Silver x 6
Creative Circle Bronze x 2
D&AD
D&AD Graphite Pencil x 5
D&AD Wood Pencil x 14
D&AD Shortlist
British Arrows
British Arrows Silver
British Arrows Shortlist
Clios
Clio Awards Gold x 2
Clio Awards Silver x 5
Clio Awards Bronze x 4
Clio Awards Shortlist
One Show
One Show Merit x 6
London International
London International Silver
London International Bronze x 3
The Drum
The Drum, Gold, Most Talked About Campaign
The Drum Pick of the Week
Media Week Awards
Media Week Gold
Media Week Silver
DMA
DMA Gold x 2
DMA Finalist x 4
WARC
Most Awarded Campaign in the World, Gunn Report
WARC Effective 100
Third Most effective campaign in the world
Other bits and bobs
Charity Film Awards, Grand Prix
Lürzer's Archive, 2022, 2023
World out of Home Organization, Gold, Outdoor
DCM Awards, Gold
Transform Awards Europe, Gold
New York Graphis Poster Awards, Silver
CIPR Gold
Sabre Awards, Gold
International Content Marketing Awards Gold
Eurobest Silver
Eurobest Bronze
Creative Brief Hot Pick
DavidReviews Pick of the Day
Aerial Radio Award
19th Annual Webby Awards, Official Honoree